MetaMask introduces new user engagement scheme
metamaskOne of the most widely used cryptocurrency wallets, Point-based reward system through it portfolio dashboardwhich aims to encourage on-chain activities. The new program allows users to earn points by performing actions such as: token swap and asset bridgingturning everyday DeFi interactions into opportunities to earn rewards.
This initiative is currently testing stage and expected Officially released in October 2025This marks a major step in MetaMask’s drive to strengthen its ecosystem and maintain active users.
How MetaMask points work
This new program allows users to accumulate metamask point Determined based on activity within the wallet ecosystem. Points can be earned later can be exchanged for tokens, Partner offersor Limited benefits Discounts, early access to new features, and more.
MetaMask also suggests multiplier usedThis means users who become more active or loyal over time may earn points faster. This structure mirrors the loyalty systems used in traditional finance, but is built for a decentralized world.
Community reaction: mixed but interesting
Here are some reactions from the Web3 community: divided. Many users welcomed this program. Reward recognition of loyalty And an exciting step towards a potential token launch. Others criticized the approach as high gas bill and Lack of full retroactive compensation For early adopters who supported MetaMask long before the points system was introduced.
Despite differing opinions, most agree that MetaMask’s move is indicative of a broader problem. Moving to a user-centric engagement model In decentralized finance (DeFi).
MetaMask Point System: Why It Matters
The of MetaMask’s reward system comes at a pivotal moment for DeFi. As competition between wallets and bridges increases, it may become possible to provide incentives for on-chain engagement. Increases activity and retention At the same time, it will strengthen MetaMask’s leadership in the self-custody field.
If done well, this could set a precedent for: Loyalty-driven growth in DeFiwhich combines traditional marketing incentives with blockchain transparency.
